Why is onboarding training crucial for new Sophos partners?

Onboarding training is essential for new Sophos partners as it equips them with the necessary knowledge and skills to effectively sell and support Sophos solutions. This training ensures that partners understand the features, benefits, and differentiators of Sophos products, enabling them to communicate these effectively to potential customers. Additionally, it covers crucial aspects of customer support, allowing partners to provide high-quality assistance post-sale, which ultimately contributes to customer satisfaction and loyalty.

By gaining a comprehensive understanding of the Sophos ecosystem, partners can leverage this knowledge to address specific customer needs and develop tailored solutions, thereby enhancing their sales effectiveness. This foundational training sets the stage for a successful partnership, ensuring that partners are well-prepared to represent the brand and its offerings in the market.